Marketing Department

On the morning of August 15, in order to discuss the development trend of seed industry and cope with the change of seed industry, Zhang Shaohu, general manager of Tianya seed industry, led the company's senior executives to visit Jinnonghua Jiangxi Branch for exchange and study. He Haohua, Vice President of Jiangxi Agricultural University, Zhu Changlan, Vice President of Agricultural College, Wen Xiangming, President of Beijing Golden Nonghua Rice Group, and senior executives of the group participated in the market exchange symposium.

As we all know, in 2017, Golden Nonghua has become one of the major shareholders of Tianya seed industry through strategic cooperation with Tianya seed industry. In the current complex and changeable environment of Jiangxi seed market, Jiangxi Agricultural University, Jinnonghua Jiangxi Branch, Xiannong Seed Industry, Ganxing Seed Industry, Tianya Seed Industry, Pusheng Agriculture, Yanong Science and Technology gathered to conduct this market exchange symposium, which is of great significance and especially valuable. At the symposium, Zhou Jianlong, General Manager of Jiangxi First Agricultural and Seed Industry, made a special report on "Industry Trends Change and Corporate Marketing Coping Strategies". Around the changing situation of Jiangxi seed industry, research and development of high-quality varieties, the mode of order agriculture, integration of grain industry, market layout and other issues, we jointly discussed the future development of Jiangxi seed market.

In view of the current situation of seed industry, Vice-President He Haohua of Jiangxi Agricultural University said that both seed enterprises and research institutes should be market-oriented, pay attention to the situation of excessive heavy metals in land and the policy of high-standard farmland construction, change the traditional direction of scientific research and breeding, and pay more attention to strengthening seed enterprises and grain processing enterprises. Cross-border cooperation. Wen Xiangming, president of Beijing Golden Nonghua Rice Group, put forward at the symposium that we must dialectically analyze the current situation and development opportunities of the seed industry. We should pay attention to the latest developments of competitors in the market competition and consolidate the basic work of marketing. At the symposium, Zhang Shaohu, general manager of Tianya Seed Industry, sincerely thanked the leaders at all levels of Golden Nonghua for their concern and support for Tianya Seed Industry. He said that in the next step, we should guard against the risk of decision-making by the company's leadership, stabilize the operation team and strengthen team execution. Focus on scientific and technological innovation and market services, and actively explore new patterns of cooperation between upstream and downstream industries in seed industry.

In the afternoon, the participants also visited Dabei Agricultural Pig Business Department to learn more about the new experience and new methods of marketing mode and channel maintenance of Dabei Agricultural Pig Business Department, which provided new ideas for our seed enterprises to cope with the fierce market competition in the future.

Early on the 16th morning, Zhang Shaohu, general manager of Tianya Seed Industry, led the company's top executives to visit Jiangxi Poyang Lake Rice Industry Co., Ltd. Jiangxi Poyang Lake Rice Industry is located on the shore of Poyang Lake, a national commodity grain base. It has the ability to process more than 100,000 tons of refined rice annually. It also has a modern production base and an intelligent storage base. It is also one of the seven regional brand building units in Jiangxi. This is an important measure for Tianya seed industry to actively explore the extension of cooperation between upstream and downstream industrialization. During the study tour, the two sides held a communication meeting on intent cooperation. The meeting atmosphere was warm and many fruitful results were achieved. I believe that in the near future, through the deep integration of industrial cooperation, Tianya seed industry will have more healthy and green varieties to the table of consumers.